Sina Technology has reported that certain “Lei Jun-type” companies have the right of first refusal to purchase the first batch of Xiaomi SU7 cars and have internally registered their intention to purchase the cars first.
Last night, Xiaomi’s car launch conference started at 7 o’clock and ended at about 9 o’clock. Sina Technology exclusively learned that shortly after the press conference, Xiaomi uniformly issued F codes to employees who participated in the registration of interest through text messages.
An employee of Xiaomi’s partner company said that he received a notification text message at 9:15. The content of the text message was “Dear friend, Lei Jun invites you to experience the Xiaomi SU7 Founder Edition”. Clicking on the exclusive link can jump to the Xiaomi Auto applet.
Before ordering starts at 10 o’clock, since you have registered your intention before, your own information has been entered on the pre-filled information page.
At the press conference, Lei Jun announced that Xiaomi has specially launched the SU7 Founder Edition, which is limited to 5,000 units and will be delivered in early April.
The Founder Edition has a limited metal word mark, a limited exclusive numbered nameplate, and an exclusive Founder Edition gift box. After ordering opened at 10 o’clock, 5,000 units of the SU7 Founder Edition were sold out instantly.
Sina Technology learned that the F code is valid for 24 hours. During the validity period, users with the F code can give priority to ordering 1 SU7 Founder Edition without being affected by the sell-out situation. At the same time, users with F codes can also choose the exclusive number of the founding version.
In addition, there is no difference between code holders and non-code holders in terms of the ordering process, price or rights.
F is the abbreviation of Friend, and the F code is the priority purchase code for Xiaomi products. Users with the code can directly purchase popular products without making an appointment and queuing. In the era of competing for Xiaomi mobile phones, the F code is regarded as “hard currency.”
According to previous media reports, Xiaomi Auto will issue 1,000 F codes, and the first 100 will be issued by Lei Jun personally.
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It is worth noting that since the car buyer and the indicator do not need to be identical, many people are reselling F codes of Xiaomi cars on second-hand platforms , with prices ranging from a few hundred yuan to tens of thousands of yuan.
Regarding the issuance of F codes by Xiaomi cars, on March 20, Wang Hua, general manager of the public relations department of Xiaomi Group, refuted rumors that there are currently no “F codes” or similar channels for priority purchase, and the official only opened registration for tastings.
At the Xiaomi car launch, Lei Jun announced the official release of Xiaomi SU7. The standard version is priced at 215,900 yuan, the Xiaomi SU7 Pro version (rear-drive ultra-long-range high-end smart driving version) is priced at 245,900 yuan, and the Xiaomi SU7 Max version (high-performance four-wheel drive) is priced at 245,900 yuan. Ultra-long battery life high-end smart driving version) is priced at 299,900 yuan.
According to official data from Xiaomi Motors, after the launch of Xiaomi Motors, the sales of Xiaomi SU7 exceeded 10,000 units in 4 minutes, 20,000 units in 7 minutes, and 50,000 units in 27 minutes after its launch.
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