US Court Takes Legal Action Against Apple for Misleading Advertising of Its Intelligence Features

US Court Takes Legal Action Against Apple for Misleading Advertising of Its Intelligence Features

A Federal Court sitting in the USA has sued multinational technology company Apple over alleged false advertising of several of its Intelligence features.

Class-action status and damages are sought in the lawsuit, which was filed on Thursday before the US District Court in San Jose on behalf of consumers who bought iPhones and other devices with Apple Intelligence capabilities.

The lawsuit claimed that the devices misled customers about Apple Intelligence’s true usefulness and effectiveness by providing a greatly reduced or nonexistent version of it.

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“Apple’s advertisements [cultivated] a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone’s release,” reads the complaint filed by attorneys for the plaintiffs. “Contrary to defendant’s claims of advanced AI capabilities, the products offered a significantly limited or entirely absent version of Apple Intelligence, misleading consumers about its actual utility and performance.”

This comes days after Apple dragged the government of the United Kingdom to court over an order to create a backdoor to access its encrypted data.

Examined by the Investigatory Powers Tribunal, the case is the first test of the 2016 Investigatory Powers Act, which gives UK authorities the ability to possibly crack encryption.

The Advanced Data Protection service, which provided additional encryption for iCloud data, has been discontinued by Apple in the UK in accordance to the ruling.