Planet Fitness, a popular fitness company spread across the United States, is losing members massively in recent times over its gender policy.
CONVERSEER gathered that the reason for the downward chart is the company’s policy that doesn’t respect the rights of women in several US states, including Alaska, and Georgia.
The fitness company, last week lost over $400 million for banning a woman who exposed trans women shaving in a women’s locker room.
Planet Fitness’ justification of their policy of inclusivity while risking the lives of women, especially minors has resolved many revoking and cancelling their membership.
A thread by Libs of TikTok, a popular page on the microblogging platform, X (formerly Twitter), revealed that after the $400 million loss, Planet Fitness is still losing more members and revenue.
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The thread alleged that “This might be the most successful boycott since Bud Light.”
“It all started when Patricia said she saw a man shaving in the women’s bathroom in a Planet Fitness in Alaska.
Woman in Planet Fitness claims she went into the bathroom and this man who thinks he’s a woman was in there shaving.
Why does @PlanetFitness allow men to use the women’s bathroom and invade women’s private spaces?? pic.twitter.com/qVJ0YUFQvc
— Libs of TikTok (@libsoftiktok) March 12, 2024
“Two days later Planet Fitness responded by revoking Patricia’s membership.
2 days later Planet Fitness responded by revoking Patricia’s membership https://t.co/1fA52PY21Q
— Libs of TikTok (@libsoftiktok) March 22, 2024
“Planet Fitness stood by their decision to revoke her membership and defended allowing men in women’s locker rooms. A look at their policies also confirms this is official company policy.
WOW. Planet Fitness is standing by their decision to allow men in women's locker rooms.
Their policies actually allow males in female spaces. They instruct women to just deal with their discomfort and make sure not to misgender the trans person in their locker room.… https://t.co/1fA52PY21Q pic.twitter.com/wl5ZCxMtVs
— Libs of TikTok (@libsoftiktok) March 15, 2024
“Many people were understandably upset that Planet Fitness doesn’t care about women’s safety and prefer to put mentally ill men’s feelings first. Calls to #BoycottPlanetFitness ensued!
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“Turns out, Planet Fitness has a history of making women unsafe in the women’s locker rooms.
This isn’t the first time Planet Fitness got caught up in a controversy like this. A man in Georgia exposed himself to a minor in the women’s locker room. He had reportedly done it before. They didn’t do anything cuz he identified as a woman.#BoycottPlanetFitness https://t.co/iwdh8GsGir pic.twitter.com/sJ1UVK4LGB
— Libs of TikTok (@libsoftiktok) March 17, 2024
“Planet Fitness has been allowing men in women’s locker rooms for years and their response is to revoke the membership of the women complaining about it.
Wow. This isn’t the first time Planet Fitness had this exact controversy. Planet Fitness terminated a woman’s membership in Michigan after she complained about a man in the women’s locker rooms. Staff reportedly told her it’s not a man but a “trans woman.” https://t.co/iwdh8GsGir pic.twitter.com/ZczFmXHLPy
— Libs of TikTok (@libsoftiktok) March 18, 2024
“As a result of this controversy, Planet Fitness saw $400 million wiped off their value in one week! They still aren’t backing down though and are defending their policies.
As a result of this controversy, Planet Fitness saw $400 million wiped off their value in one week! They still aren’t backing down though and are defending their policies. https://t.co/21rsNemq20
— Libs of TikTok (@libsoftiktok) March 22, 2024
“After losing $400 million in value and mass cancellations, Planet Fitness still didn’t learn. They are currently still allowing men in women’s private spaces!
BREAKING: I just received this image from Planet Fitness in Alaska. The man who was caught shaving in the womens’ bathroom is still entering womens’ private spaces.
Planet Fitness stood by him. Their policies allow men to use womens’ locker rooms and if you complain you might… pic.twitter.com/1USf1V9DYm
— Libs of TikTok (@libsoftiktok) March 20, 2024
“Planet Fitness managers are now trying to cover up the fact that people are cancelling their memberships because of this controversy and because they don’t care about women’s safety.
This man canceled his Planet Fitness membership and told the manager it’s because they allow and defend men in women’s locker rooms. The manager said he can’t put that as the reason.
Planet Fitness is now covering up membership cancelations! pic.twitter.com/CtbqtIQPjb
— Libs of TikTok (@libsoftiktok) March 22, 2024
“Turns out, Planet Fitness also discriminates against White people in their hiring practices and are proud of it!
It just keeps getting worse!
In @PlanetFitness's DEI report, they boast about creating a more "diverse" workforce by hiring less white people year over year.
Planet Fitness is discriminating against White people in their hiring practices. pic.twitter.com/2GfFISvLKS
— Libs of TikTok (@libsoftiktok) March 22, 2024
“An old Planet Fitness commercial confirms that they do not care about women’s safety and are even proud to advertise that!
Holy shlit! This is an actual Planet Fitness commercial. They really don’t know which locker room men and women are supposed to use. They make a mockery of women. It’s a joke to them.
WOMEN ARE NOT SAFE AT PLANET FITNESS!!
Their own policies even proudly state that men can use… pic.twitter.com/e6bGn8sWrj
— Libs of TikTok (@libsoftiktok) March 21, 2024
“Planet Fitness is also partnering to groom kids by giving them ‘queer books’ to confuse them about their identity and introduce them to the extremely harmful radical gender ideology.
WOW. Planet Fitness is complicit in grooming kids! They advertise a partnership with the LGBTQ non-profit “It Gets Better Project”, which sends LGBTQ queer books to kids in schools across the country.
Why is @PlanetFitness sending books to kids to confuse them about their… pic.twitter.com/sEmpEg6t3q
— Libs of TikTok (@libsoftiktok) March 22, 2024
“Planet Fitness quadruples down and has now reportedly assigned a staffer to make sure this man is comfortable in the women’s locker room.
Planet Fitness quadruples down and has now reportedly assigned a staffer to make sure this man is comfortable in the women’s locker room. https://t.co/v9FffEmdLT
— Libs of TikTok (@libsoftiktok) March 23, 2024
“Planet Fitness in Pennsylvania also has men entering the women’s locker rooms.”
Wow. This Planet Fitness in Pennsylvania has men in the women’s locker rooms making women feel uncomfortable and unsafe.
PLANET FITNESS ISN’T SAFE FOR WOMEN!! pic.twitter.com/MYBEd4CuWM
— Libs of TikTok (@libsoftiktok) March 24, 2024