Photograph Source: The White House – Public Domain
President Trump has spent the first month of his second term in the White House delivering on the promises he made during his presidential campaign. Hispanic voters, however, are still waiting for him to address their main concerns.
The 2024 election made one thing clear: Hispanic voters are not a monolith, but they are a non-negligible political force. President Donald Trump’s success with Hispanic voters stemmed from three key promises — improving the economy, tackling immigration, and expanding education opportunities. Yet, as his administration moves forward, two of these pillars are crumbling, putting his Hispanic support at risk.
Trump’s economic pitch resonated with many Hispanic voters who saw themselves as hardworking individuals seeking financial security. His promises of job creation, business-friendly policies, and low taxes resonated strongly, particularly with small business owners and working-class families.
However, rising costs, stalled wage growth, and concerns over inflation have created economic anxiety that disproportionately affects this demographic. As of the fourth quarter of 2024, the national Hispanic unemployment rate stood at 5.2%, with states like Illinois and Pennsylvania experiencing rates as high as 7.7% and 7.6%, respectively. Additionally, while the average annual real wage for Latinos grew by 4% from December 2019 to June 2024, inflation has eroded purchasing power, leading to increased economic anxiety within this demographic.
While the national Hispanic unemployment rate decreased to 4.8% in January 2025, the post-pandemic economy remains volatile, and Trump has not yet made any significant moves to address the wealth gap for hispanics.
On immigration, Trump has been both effective and divisive. His administration has focused on the removal of criminal noncitizens, a move that some Hispanics support as a measure of law and order. In January 2025, President Trump signed the “Protecting The American People Against Invasion” executive order, which expanded expedited removals, denied federal funding to sanctuary jurisdictions, and increased penalties for undocumented immigrants failing to register. Additionally, lawsuits were filed against Illinois, Cook County, and Chicago over sanctuary laws that allegedly impede federal immigration enforcement. However, beyond deportations, his immigration strategy lacks a long-term vision that addresses the real concerns of Hispanic families — legal pathways, work permits, and protections for Dreamers. The administration’s fixation on border security without meaningful immigration reform alienates those who hoped for a more balanced approach.
Education, the third pillar of his campaign promises, has seen little action. Many Hispanic families prioritize education as a vehicle for upward mobility, yet funding for public education remains stagnant, and support for Hispanic-serving institutions has been inconsistent. School choice and vocational training programs were key components of Trump’s pitch to Hispanic voters, and his recent executive order on expanding educational freedom signals an effort to deliver on this promise. However, the extent to which this initiative will address the broader concerns of Hispanic families regarding educational access and affordability remains to be seen.
Without tangible policies that expand educational access and affordability, Hispanic families may begin to feel neglected by the very administration they helped usher into power.
The broader takeaway from Trump’s strategy to win Hispanic voters is simple: Engagement must extend beyond election season. A 2023 survey conducted by the Ramos Research Institute found that 41% of Hispanics believe the Democratic Party takes them for granted. This is a warning sign for both parties. Republicans cannot assume that Trump’s gains in 2024 will translate into long-term loyalty without follow-through. Meanwhile, Democrats have an opportunity to capitalize on these gaps if they engage meaningfully and offer real solutions.
Hispanic voters rewarded Trump in 2024 for speaking to their priorities, but they will not remain loyal if those priorities are ignored. If the administration fails to deliver on economic stability and education while focusing narrowly on immigration enforcement, it risks forfeiting the very coalition that helped it succeed. Democrats, on the other hand, have a chance to reclaim lost ground — if they’re willing to listen.
As the 2024 presidential election showed, neither party can afford to take Hispanic voters for granted. The question now is whether Trump will recognize this before it’s too late.
Source: Counter Punch
