U.S. retail giant Amazon is preparing to launch Wednesday its first full batch of Project Kuiper satellites, marking a crucial milestone in the battle with Elon Musk’s Starlink to provide high-speed internet.
The 27 satellites will be launched from Cape Canaveral, Florida at 7 p.m. aboard an Atlas V rocket operated by the United Launch Alliance (ULA), a joint venture between Boeing and Lockheed Martin.
Like Starlink, the service is designed to provide internet access to even the most remote and underserved areas around the world, including war zones or disaster-struck areas.
The satellites will be positioned hundreds of miles above the Earth, where they will form the foundations of Project Kuiper — a constellation that Amazon says will include more than 3,200 satellites.
Amazon, owned by billionaire Jeff Bezos, has said the internet service will go live this year.
The project’s pricing has not yet been revealed, but Amazon has promised it will be in line with its existing reputation as a low-cost retailer.
With this launch, Amazon is going into direct competition with SpaceX’s Starlink and other satellite internet providers.
The Musk-owned SpaceX launched the first batch of its more than 6,750 operational Starlink satellites in 2019 and is by far the sector’s biggest player, boasting over five million customers worldwide.
Starlink has provided internet access to several disaster and war zones, including Morocco after a devastating 2023 earthquake there, as well as on the frontlines in Ukraine in its war with Russia.
Unlike traditional internet services that rely on fewer satellites that are situated more than 35,000 kilometers (22,000 miles) from Earth, those offered by Musk and soon Bezos use a low Earth orbit of between 550 and 1,300 kilometers (350-810 miles).
This allows them to relay data more rapidly to Earth, enabling internet access in areas without landline connections by copper or fiber optic cable.
“Cost, complexity, and geography can make it difficult to install traditional, ground-based fiber and wireless connectivity solutions in these areas,” Amazon says.
A lower orbit, however, means so-called LEO satellites are only reachable from a smaller area, meaning more are needed for full global coverage and launches are more regular.
Still, it provides a large potential market for Amazon — one in which it is hoping to become a key player by catching up with its main competitor.
Amazon is planning to boost satellite launches in the coming months and years, with more than 80 flights ordered by firms including ULA, Bezos’s space company Blue Origin and even Musk’s SpaceX.
These satellites will be gradually dispatched to the low Earth orbit, which is increasingly populated by Starlink as well as other emerging actors including Europe’s OneWeb and China’s Guowang.
Some have voiced fears the growing number of satellites could lead to congestion and possible collisions, as well as disturbances for astronomical observations.
The role of private hands in space has also raised political questions, particularly given the role of Musk as a key advisor to US President Donald Trump.
Musk has cast doubt on the future of Starlink in Ukraine, where it is essential for military operations in Kyiv’s war with Russia that Trump wants to see ended.
He said in March, however, that “no matter how much I disagree with the Ukraine policy, Starlink will never turn off its terminals.”
© 2025 AFP
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