In apparent defiance of the order of the Federal Competition and Consumer Protection Commission (FCCPC) MultiChoice Nigeria, the parent company of DStv and GOtv has commenced the implementation of its recently announced hike in subscription rates.
Last month, Multichoice Nigeria had announced a hike in the price of its subscription rates across all packages.
However, FCCPC, the consumer protection agency in the country in response to the outrage that trailed the increase had ordered Multichoice Nigeria to maintain status quo and continue with the former price until the commission concludes its investigations.
FCCPC noted that maintaining the status quo on pricing is essential to prevent any potential consumer harm during this period.
Further updates, according to the commission, will be provided as the investigation progresses.
Surprisingly, Multichoice Nigeria has now implemented the price adjustment on its subscription packages, from Saturday, March 1, 2025.
In an official statement by John Ugbe, CEO of MultiChoice Nigeria, the company attributed the increase to rising operational costs.
The statement reads in part, “Price Adjustment on DStv and GOtv Packages.
“On Saturday March 1, 2025, we will adjust our prices across all our packages on DStv and GOtv.
“We understand the impact this change may have on you – our valued customer, but the rise in the cost of business operations has led us to make this difficult decision.
“It remains our mission to provide the best entertainment and viewing experience to you and are committed to continue to deliver high-quality content and unparalleled service.”
“We thank you for your continued patronage and support.
“So, from Saturday, 1 March 2025, the price adjustment will take effect”.
Subsequent messages sent by the company to customers show that the increase had taken effect, in defiance of FCCPC’s directive.
By: Babajide Okeowo
Source: Ripples