Katy, Texas, January 28, 2025
Photo: stacollege.org
St. Athanasius College, an Orthodox institute of higher education located in Katy, Texas, is offering a new five-week course titled “Beginner Social Media Marketing for Church Events,” starting February 9.
The course aims to teach Orthodox Christians how to promote parish events on Facebook, reports the Antiochian Orthodox Christian Archdiocese of North America.
Led by Christina Burns, an Orthodox Christian and graphic designer and social media expert, the weekly sessions will cover Facebook marketing fundamentals including page creation, content development, paid advertising, and campaign analysis.
The curriculum spans research, content strategy, and paid advertising implementation.
Classes will be held on Sundays at 4:00 PM PST, with each session lasting approximately 60 minutes. No prerequisites are required for enrollment. The course structure includes:
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Week 1: Goals, trends, competition analysis, and Facebook page setup
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Week 2: Audience research, interests, keywords, and content planning
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Week 3: Content calendar development and best practices
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Week 4: Paid advertising strategy and audience targeting
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Week 5: Campaign testing, measurement, and optimization
Learn more about the course and register on the site of St. Athanasius College.
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