Data investment analysis platform, AltIndex recently stated based on data released by IDC that during the past 10 years from 2014 to 2024, Samsung’s smartphone shipments were close to 3 billion units, 700 million units more than Apple’s 33% higher.
The war between Samsung and Apple can be said to have started in 2010 when Samsung competed with Apple’s iPhone through the Galaxy series.
The two companies have been vying for the title of the world’s largest smartphone suppliers, with each holding about 20% of the market share. Overall, Samsung has been ahead of Apple in shipments for many years with its Galaxy A series of phones.
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According to IDC’s Worldwide Quarterly Mobile Phone Tracker survey, Samsung has shipped nearly 3 billion smartphones over the past decade, 33% more than Apple.
2014 was the best year for Samsung Galaxy series sales, with global shipments of Samsung smartphones reaching 292.3 million units. The company’s annual shipments fell 18% to 258 million units by the end of 2022.
In the first quarter of 2024, Samsung’s share of the global smartphone market was 20.8%, down from 30.7% in the first quarter of 2014.
On the other hand, Apple’s annual shipments also increased during this period. From 2014 to 2015, iPhone sales surged 20% to 231 million units.
Global iPhone sales have surged 22% since 2019, reaching 231.8 million units last year, the highest number the company has ever posted. Apple’s market share increased by 2% during the period, reaching 17.3% in the first quarter of this year.