Calabar, Nigeria – In an extraordinary achievement, Emmanuel Inyang, Assistant Brand Manager and Project Lead at Tolaram Group, has set a new Guinness World Record for the longest product display in the world.
The impressive display, measuring a staggering 144 feet in length, was constructed using Hypo products and set up in one of Calabar’s busiest markets.
The record attempt, which began on December 18, was witnessed by a host of dignitaries and industry leaders, including Hon. Hogan Bessey Ekpeyong, Councillor for Ward 1 of Calabar South, and Dickson Ogunyiriubo, Area Marketing Manager at Hypo-Tolaram Group.
The event also drew notable figures such as Richard Edet Bassey, Team Lead at the Cross River State Signage and Advertisement Agency (CRISSAA).
The display, designed to promote the Hypo brand and showcase the creativity and innovation of its team, attracted significant attention from the public and was celebrated as a major milestone for both Tolaram Group and Cross River State.
The record-breaking feat not only highlights the exceptional talents of Inyang but also underscores the commitment of Hypo to engage with communities through innovative marketing strategies.
Inyang’s successful record attempt is a testament to his dedication, creativity, and innovative spirit, bringing immense pride to Nigeria, Hypo, and his home state of Cross River.
His accomplishment further reinforces the growing reputation of Nigerian professionals in global platforms and showcases the country’s potential for creativity and excellence in various industries.
The achievement is expected to inspire others in the marketing and branding sectors, particularly those in Nigeria, to push the boundaries of creativity and pursue innovative ideas that can make a global impact.