By Tina Ezin
Lafarge Africa Plc has launched a new thematic campaign, Beyond Buildings, aimed at spotlighting the company’s long-standing contribution to Nigeria’s infrastructure and socio-economic development.
The campaign was unveiled in Lagos on Monday by the Group Managing Director/Chief Executive Officer, Lolu Alade-Akinyemi.
Alade-Akinyemi said the campaign tells the story of how Lafarge’s innovative and sustainable building solutions have helped shape Nigeria for more than six decades, supporting the construction of bridges, roads, hospitals, stadiums, iconic structures and community infrastructure across the country.
“For over six decades, we have gone beyond manufacturing building solutions to helping lay the foundation of Nigeria’s infrastructural development and future.
“Our contribution extends from supplying materials for landmark projects to expanding production capacity, creating jobs, empowering communities and introducing new products that meet evolving construction needs.” he said.
He described Beyond Buildings as a celebration of the company’s heritage and its role in national progress, noting that the campaign reflects Lafarge Africa’s growth from its first factory in 1960 to its position today as a leading building solutions provider.
“The campaign shifts the narrative from our products to the impact they make on human lives. Our materials become national landmarks and engines of development across every state,” he said.
Commercial Director, Gbenga Onimowo, said the premiere was an opportunity to showcase why the story behind Beyond Buildings matters.
According to him, Lafarge’s footprint in Nigeria’s development since independence is not only reflected in the physical structures that bear its materials, but in the shared future the company continues to help build.
“Our campaign highlights the immense progress built on the concrete of trust since 1960.
“Lafarge products form the backbone of landmarks such as the National Theatre, the First and Second Niger Bridges, Third Mainland Bridge, Lekki-Ikoyi Link Bridge, the National Assembly Complex and countless other structures nationwide.” he explained.
Onimowo added that the campaign was designed to shift the conversation from cement and concrete to the broader socio-economic impact the company enables, through jobs, community development, innovation and sustainability.
Monday’s unveiling drew stakeholders from the construction, arts, culture, media and entertainment sectors, including customers and Nollywood veterans Richard Mofe-Damijo and Kate Henshaw.
