Midea Opens Saudi Branch to Provide Home Appliances for Local Consumers

Midea Saudi Arabia Company (MSA) officially opened in Riyadh, Saudi Arabia.

Midea officials said that in the future, the Saudi Arabia branch will continue to invest a lot of resources to build a complete sales network and after-sales system, and continuously introduce high-quality home appliances that meet the needs of local consumers.

At the same time, MSA will work with local partners to understand the needs of Saudi consumers and hold a variety of promotional activities to bring home appliances and services to the Saudi people and enhance the visibility and reputation of the Midea brand in the local market.

Fu Wei, President of Midea International Middle East and Africa, said: “MSA is our seventh subsidiary in the Middle East and Africa. This important milestone marks another step forward in our globalization process and reflects our firm commitment to providing innovative and high-quality solutions to global customers.

“I would like to express my sincere gratitude to all partners who have always supported Midea! Midea will continue to deepen its relationship with existing partners and actively explore new opportunities and possibilities in this dynamic market. Let us work together to create a future full of innovation, growth and success!”

Converseer learned from the official press release that Midea stated that the company is making unprecedented efforts to make global breakthroughs.

It not only wants to do global business, but also to globally allocate core resources such as R&D, manufacturing, supply chain, and talents to build a second home.